A STANDARD VILLA TRANSFORMED

Creating
Villa Marella

An off-plan developer villa transformed during construction into a highly individual five-bedroom residence through intelligent replanning, architectural intervention and a completely bespoke interior.

LOCATION
KOH SAMUI, THAILAND
PROJECT TYPE
LUXURY TROPICAL VILLA
INTERIOR SIZE
560 SQM
EXTERIOR SIZE
150 SQM
LAND SIZE
800 SQM
STATUS
COMPLETED 2018
The original plan is only the beginning.
BAYA LUXURY DESIGN

MATERIAL PALETTE

Natural Local Rubble Stone
CHARCOAL HERRINGBONE TILES
NATURAL WHITE TRAVERTINE
NATURAL TEAK OIL FINISH
COTTO HIDEAWAY GREEN POOL TILE
AGED BRONZE
PARAS JOGJA NATURAL STONE
OLIVE HERRINGBONE FABRIC
LUXURY GREY UPHOLSTERY
WDC ENZO SAND TILE
NATURAL STONE
TEAK WOOD
LIME PLASTER
TRAVERTINE
LINEN TEXTURE
RATTAN

SERVICES

ARCHITECTURAL ENHANCEMENTS & REVISIONS

Substantial revisions to the original developer plans, expanding and reconfiguring the villa during construction to create additional bedrooms, entertainment areas, wellness facilities and stronger connections to the exterior.

INTERIOR ARCHITECTURE & DESIGN

Complete redesign of the interior environment, transforming a standard development specification into a highly individual residence through spatial planning, architectural detailing, bespoke elements, materials and a cohesive tropical design language.

SPACE PLANNING

Detailed replanning of the existing developer layout to maximise every available area, expanding the original two-bedroom concept into a five-bedroom home while introducing significantly greater living, entertaining and lifestyle space.

KITCHEN & BATHROOM DESIGN

Complete design and specification of kitchens and bathrooms, including layouts, bespoke cabinetry, sanitaryware, surfaces, fixtures and finishes tailored specifically to the owner's requirements.

LIGHTING DESIGN

Architectural and decorative lighting developed throughout the residence to enhance materials, spatial character and atmosphere while supporting the villa's expanded living and entertainment areas.

FF&E DESIGN

Selection and specification of furniture, decorative lighting, fabrics, rugs and accessories, combining bespoke pieces with carefully curated furnishings to establish an identity distinct from the original developer specification.

DESIGN DOCUMENTATION

Detailed drawings, specifications, 3D references and SketchUp models developed to clearly communicate the revised design intent to the developer, contractors, suppliers, fabricators and specialist teams during construction.

CONSTRUCTION LIAISON

Ongoing liaison with the developer, client, contractors, suppliers and specialist teams throughout construction, coordinating design revisions, resolving details and helping ensure the substantially modified villa was implemented in accordance with the approved design.

SERVICES

ARCHITECTURAL ENHANCEMENTS & REVISIONS

Substantial revisions to the original developer plans, expanding and reconfiguring the villa during construction to create additional bedrooms, entertainment areas, wellness facilities and stronger connections to the exterior.

INTERIOR ARCHITECTURE & DESIGN

Complete redesign of the interior environment, transforming a standard development specification into a highly individual residence through spatial planning, architectural detailing, bespoke elements, materials and a cohesive tropical design language.

SPACE PLANNING

Detailed replanning of the existing developer layout to maximise every available area, expanding the original two-bedroom concept into a five-bedroom home while introducing significantly greater living, entertaining and lifestyle space.

KITCHEN & BATHROOM DESIGN

Complete design and specification of kitchens and bathrooms, including layouts, bespoke cabinetry, sanitaryware, surfaces, fixtures and finishes tailored specifically to the owner's requirements.

LIGHTING DESIGN

Architectural and decorative lighting developed throughout the residence to enhance materials, spatial character and atmosphere while supporting the villa's expanded living and entertainment areas.

FF&E DESIGN

Selection and specification of furniture, decorative lighting, fabrics, rugs and accessories, combining bespoke pieces with carefully curated furnishings to establish an identity distinct from the original developer specification.

DESIGN DOCUMENTATION

Detailed drawings, specifications, 3D references and SketchUp models developed to clearly communicate the revised design intent to the developer, contractors, suppliers, fabricators and specialist teams during construction.

CONSTRUCTION LIAISON

Ongoing liaison with the developer, client, contractors, suppliers and specialist teams throughout construction, coordinating design revisions, resolving details and helping ensure the substantially modified villa was implemented in accordance with the approved design.

A SUCCESSFUL CLIENT COLLABORATION

EVOLVING ORIGINAL DEVELOPER PLANS

Villa Marella began as an off-plan residence within a luxury hillside development in Koh Samui. Initially commissioned for the interior design after construction had begun, BAYA quickly identified opportunities to rethink the developer’s original layout and create a home better suited to the owner’s ambitions.

Working within an active development and established architectural framework, the villa was substantially reconfigured and expanded from two to five bedrooms. Previously overlooked areas were incorporated, circulation and connections to the exterior improved, and a new entertainment level introduced with a cinema lounge, games room and bespoke bar opening onto a generous terrace and pergola, alongside a private gym and wellness suite.

The interiors were redesigned in parallel, including new kitchens, bathrooms, wardrobes, bespoke joinery, lighting and furniture. Travertine, natural rubble stone and warm timber replaced the standard development specification, establishing a more refined and individual identity while remaining sympathetic to its tropical Koh Samui setting.

What began as an interior commission ultimately transformed a standard off-plan villa into a highly personalised luxury residence. By balancing the constraints of the existing development with the owner’s individual requirements, BAYA created a significantly more ambitious property that subsequently became one of the estate’s most successful luxury rental villas and led to further commissions within the development.

Originally commissioned to design the interiors of an off-plan developer villa already under construction, BAYA ultimately transformed the property itself. The original two-bedroom plan was substantially reworked into a five-bedroom luxury residence with expanded living, entertainment and wellness spaces, creating a home tailored to the owner’s lifestyle rather than the limitations of the standard developer scheme.

Design narrative

01
BEYOND THE DEVELOPER PLAN

The project began by questioning the limitations of the original off-plan design and identifying opportunities within an active construction programme. Strategic architectural revisions allowed the developer's standard villa to evolve into a substantially larger and more individual residence without losing the underlying architectural character of the development.

02
TWO BEDROOMS TO FIVE

Careful replanning transformed the original two-bedroom layout into a five-bedroom residence by bringing previously overlooked areas into use and reorganising circulation and internal functions. The result provided the additional accommodation the owner required while maintaining generous living spaces, privacy and a natural flow throughout the home.

03
CREATING A SOCIAL LEVEL

A previously underutilised lower level was transformed into a dedicated entertainment destination with a cinema lounge, games room and bespoke bar opening onto an expanded outdoor terrace beneath a contemporary pergola. This created an entirely new dimension to the villa centred around gathering, entertaining and indoor-outdoor living.

04
A COMPLETE PRIVATE RETREAT

As the design developed, a private gym and dedicated massage and wellness suite were incorporated alongside the expanded entertainment and outdoor spaces. These additions elevated the original developer villa into a much more complete private retreat designed specifically around the owner's lifestyle and requirements.

05
FROM STANDARD TO BESPOKE

The original development specification was comprehensively upgraded through new kitchens, bathrooms, wardrobes, bespoke joinery, architectural lighting, furniture and finishes. Travertine, rubble stone, warm timber and natural textures established a richer material language that gave the villa its own identity within the wider development.

06
VALUE THROUGH DESIGN

The transformation demonstrated how substantially an off-plan property could be improved when design decisions were driven by the individual owner rather than a standard developer specification. Villa Marella became one of the estate's most successful luxury rental properties, while the completed project generated a series of further BAYA commissions from neighbouring owners.

BAYA joined Villa Marella midway through the build and made an immediate impact, understanding both my investment objectives and design ambitions. Their architectural and interior expertise transformed key spaces, supported by exceptional CGI visualisations. As an offshore investor, having BAYA lead the project team was an enormous relief. Commissioning them was one of my best investment decisions, adding significant value and creating a stand-out luxury rental villa.

Whether you’re planning a private residence, boutique hotel, luxury resort or interior transformation, we’d be delighted to hear about your vision and discuss how we can help bring it to life.

EVERY PROJECT BEGINS WITH A CONVERSATION